Evergreen Remodeling launches certified microcement unit in San Diego County

Evergreen Remodeling has launched San Diego Microcement Finishes, a dedicated microcement sub-company serving residential and commercial customers across San Diego County. The company says the move makes its parent brand the county’s only certified microcement installer, and it is now taking consultations.

Why it matters: - San Diego property owners now have a dedicated certified option for microcement surfacing, a finish used in wet, coastal and high-traffic spaces. - The launch positions Evergreen Remodeling as a specialist source for homeowners, designers and contractors seeking a seamless alternative to tile, traditional concrete and synthetic surfacing.

What happened: - Evergreen Remodeling launched San Diego Microcement Finishes as a dedicated sub-company for microcement surfacing in San Diego County. - The company says the new venture makes Evergreen Remodeling the county’s only certified microcement installer. - San Diego Microcement Finishes is now accepting consultations for residential and commercial projects throughout San Diego County. - More information is available at More information.

The details: - Microcement is a thin, seamless cementitious coating applied directly over existing surfaces. - The finish is also described as polished concrete overlay, Venetian-style plaster or "liquid stone." - The material produces soft veining and subtle tonal variation with a matte, stone-like look. - Microcement is often compared with tadelakt because both create smooth, handcrafted, water-resistant surfaces. - Microcement is cement-based rather than lime-based, which gives it more flexibility, faster application and broader use in residential and commercial settings. - Owner Barak Rosengarten says the material reflects his Mediterranean background and the way he grew up seeing durable, water-resistant surfaces used along the coast. - Rosengarten co-founded San Diego Microcement Finishes with his wife and business partner, Anna Tambini. - The company says microcement requires specialized training, precise surface preparation and technical application skill. - The installation process includes surface preparation, six distinct layers applied and cured in sequence, and a final protective sealer. - The company says that process provides durability, flexibility and water resistance. - The company says certified installation helps separate genuine microcement from imitation coatings sold under similar names. - The company says microcement performs well in bathrooms, showers, pool decks and spas. - The company says the finish also suits restaurants, retail spaces, hotels, offices, kitchen countertops, floors, shower walls and spa and wellness renovations. - The company says clients increasingly want the warm, continuous look of microcement as an alternative to grout lines and cold concrete. - Evergreen Remodeling is a San Diego-based remodeling company focused on high-end surfacing and renovation solutions. - More information is available at Learn more. - The release also includes social links for Instagram, Facebook, YouTube and Yelp.

Between the lines: - The launch is as much a branding move as a service expansion, giving Evergreen Remodeling a specialized identity in a niche finish category. - The emphasis on certification and process suggests the company is trying to distinguish professional microcement work from DIY kits and lower-cost imitation products. - The Mediterranean framing helps connect the product story to Rosengarten’s background and the finish’s aesthetic appeal.

What's next: - San Diego Microcement Finishes will likely compete on craftsmanship, certification and technical consistency as it builds its local client base. - The company is expected to pursue projects across both residential and commercial settings in San Diego County.

The bottom line: - Evergreen Remodeling is betting that certified installation and a coastal design story can make microcement a premium niche in San Diego.