Carbon Performance opens largest Charlotte location

By AI, Created 4:37 PM UTC, May 18, 2026, /AGP/ – Carbon Performance opened its fourth and biggest club in Charlotte’s Lower South End, expanding its integrated training-and-recovery model into one of the Southeast’s fastest-growing wellness markets. The new 43,000-square-foot facility bundles strength training, coaching, recovery, group classes and nutrition under one roof.

Why it matters: - Carbon Performance is betting that Charlotte consumers want one place for serious training, recovery and nutrition instead of separate gym, studio and wellness memberships. - The opening adds a large, full-service competitor to Charlotte’s growing performance and recovery market. - The Charlotte club is the brand’s fourth location and largest footprint to date.

What happened: - Carbon Performance opened a new Charlotte club in the Lower South End district on May 12, 2026. - The facility spans more than 43,000 square feet. - The Charlotte site is designed as a luxury fitness and performance club, not a traditional gym. - Founder Brent Laffey said the brand is bringing a new standard of performance-driven, holistic wellness to Charlotte. - CEO Jerrad Tausz said the club is built to support real training and long-term health.

The details: - The gym floor includes hundreds of strength machines, free-weight areas, functional training zones, cardio equipment and performance turf. - The recovery lounge offers cold plunge, infrared sauna, red light therapy and compression systems. - Members also get luxury locker rooms, group fitness classes, an on-site nutrition bar, and a retail and supplement store. - General Manager Armond Hill said every element in the space is meant to help members progress. - The staff includes certified personal trainers trained in performance training, recovery science and holistic wellness. - Logan Harsson, a personal training supervisor, said programming, recovery and nutrition are planned together so members can track measurable progress. - Amenities listed for the Charlotte club include NewTech, Prime Fitness, Arsenal Strength, Matrix, Booty Builder and Hammer Strength equipment. - The recovery suites include cold plunges, cryotherapy, hydromassage, Normatec Boots, Theraguns and infrared saunas. - The club includes a coworking space inside the elite lounge. - Group classes include HIIT, Hyrox, reformer Pilates, mat Pilates, yoga and a run class. - The Carbon Fuel bar serves performance shakes and healthy meals. - The retail store carries custom apparel with new drops every other month and RAW Nutrition supplements. - The club will host community events focused on performance nutrition, recovery science, mindset and holistic fitness strategies.

Between the lines: - Charlotte’s wellness market has expanded beyond traditional gyms into recovery-focused and full-service concepts. - More than 70% of fitness-related searches in Charlotte now include terms such as recovery, cold plunge and infrared sauna. - Carbon Performance is positioning itself as the answer to a gap between boutique classes, upscale gyms and standalone recovery studios. - The company says its integrated model had already proven successful in Tennessee and Georgia before the Charlotte launch. - Founded in 2020 in Franklin, Tennessee, Carbon started as a 4,000-square-foot training facility and later evolved into Carbon Performance. - The brand expanded to Franklin, Nashville, Atlanta and now Charlotte as demand grew. - The company says holistic fitness is projected to be one of the fastest-growing wellness categories in 2026. - Brent Laffey said his own search for a gym that combined serious training and premium recovery led to the business model.

What’s next: - Carbon Performance says more locations are planned in the future. - The Charlotte club is expected to serve beginners, competitive athletes, bodybuilders and health-conscious adults. - Membership demand will likely show whether the integrated model can scale further across the Southeast.

The bottom line: - Carbon Performance is using Charlotte as a test of whether one premium club can replace multiple fitness and recovery memberships.