Avocado group touts gut-health benefits ahead of summer

By AI, Created 5:31 PM UTC, May 18, 2026, /AGP/ – The World Avocado Organisation has teamed up with nutritionist Jasmine Bliss to promote fibre-rich foods, especially avocados, as a way to support digestion and overall wellbeing heading into summer. The release also includes two avocado-based recipes and research links on fibre intake.

Why it matters: - Digestive health can affect energy, comfort, immune resilience and day-to-day wellbeing. - Seasonal shifts often bring travel, changed eating patterns, less structured meals and more alcohol, which can disrupt digestion. - The World Avocado Organisation is positioning avocados as an easy way to add fibre and nutrients without major diet changes.

What happened: - The World Avocado Organisation partnered with Jasmine Bliss, a Registered Associate Nutritionist focused on gut health and women’s health. - The campaign was presented in Madrid on May 14, 2026. - The release highlights how fibre-rich foods such as avocados can support digestive wellbeing in the lead-up to summer. - The organisation also shared two avocado-based summer recipes.

The details: - Jasmine Bliss said gut health reflects both digestion and the balance and activity of microorganisms in the large intestine. - Bliss said a well-functioning gut supports energy levels, regular digestion, immune resilience, hormone health and more. - Bliss said seasonal changes can affect digestion, gut microbiota and immune health, making consistent habits more relevant. - Bliss said balanced intake of fibre, fluids and nutrient-dense foods helps preserve digestive comfort when routines shift. - Fibre helps regulate bowel movements, supports gut motility and contributes to a stable digestive rhythm. - UK adults are advised to consume at least 30g of fibre per day, but average intake is typically 16 to 20g, with fewer than 5% meeting the guideline. - Avocados provide approximately 6 to 7 grams of fibre per 100g. - Avocado contains soluble and insoluble fibre, which supports digestion, regular bowel movements and beneficial gut bacteria. - Avocado fibre fermentation in the gut contributes to short-chain fatty acids that help support the gut lining and digestive function. - Avocados are rich in monounsaturated fats, especially oleic acid. - The fat and fibre combination may support satiety, more stable blood sugar responses and metabolic health. - Avocados provide potassium, folate, B vitamins, vitamins K and E, lutein and phytosterols. - The healthy fat content of avocado can enhance absorption of fat-soluble vitamins from avocado and from foods eaten alongside it. - A balanced gut microbiota supports digestion, nutrient absorption, immune function and the body’s response to routine pressures. - A more diverse microbiota is generally associated with better health outcomes. - Bliss recommended aiming for 20 to 30 different plant sources a week. - Fibre-rich foods such as avocado help nourish beneficial bacteria and support a more diverse and resilient microbiota. - The release says avocado is easy to add to salads, toast or main dishes.

Between the lines: - The campaign is less about a single superfood claim and more about using avocado as a convenient vehicle for fibre, healthy fats and micronutrients. - The timing suggests a seasonal wellness message aimed at people trying to feel lighter and more balanced before summer travel and schedule changes. - The inclusion of recipes turns the nutrition message into a practical usage pitch. - The source links point readers to UK fibre guidance and national diet survey data: UK fibre guidance and UK diet survey data.

What’s next: - The World Avocado Organisation is expected to continue promoting avocados for their nutritional value and health benefits. - The release encourages people to build fibre intake gradually and use avocados in everyday meals. - The organisation’s website is World Avocado Organisation and press inquiries are directed to waouk@marco.agency.

The bottom line: - Avocados are being framed as a simple summer-friendly food that can help people raise fibre intake, support digestion and add nutrient density to everyday meals.