CAM market seen reaching $504.59 billion by 2030

By AI, Created 1:12 PM UTC, June 04, 2026, /AGP/ – The Business Research Company projects rapid growth in the complementary and alternative medicine market, with demand for integrative care, mental health support and digital services helping push the sector toward $504.59 billion by 2030. North America held the largest share in 2025, while Asia-Pacific is expected to grow fastest.

Why it matters: - The complementary and alternative medicine market is expanding as patients seek holistic, preventive and more personalized care outside conventional medicine. - The forecast points to a bigger role for integrative and evidence-based alternative therapies in mainstream health spending. - The market outlook also signals stronger demand for telehealth-based and remote wellness services.

What happened: - The Business Research Company released a report on the global complementary and alternative medicine market on June 4, 2026. - The report says the market grew from $220.11 billion in 2025 to $265.59 billion in 2026. - The report projects the market will reach $504.59 billion by 2030. - The report puts the market’s 2025-2026 growth rate at 20.7% and its 2026-2030 CAGR at 17.4%. - The company also published a sample report link and the full report online: Download a free sample and View the full market report.

The details: - The report defines complementary and alternative medicine as healthcare methods and products not typically part of conventional medical practice. - CAM therapies are often used alongside standard treatment or as substitutes for it. - The report cites rising interest in holistic healthcare, traditional medicine systems, wellness centers, chronic disease prevalence and broader availability of herbal products as major growth drivers. - The forecast period includes demand growth for integrative healthcare, greater focus on mental and emotional health, stricter regulation of alternative medicine products and more scientific research on effectiveness. - Emerging trends include blending complementary therapies with mainstream medicine, personalized holistic treatment plans, preventive and wellness therapies, digital and remote CAM services, and broader acceptance of evidence-based alternative practices. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The Business Research Company said its 2026 reports now include market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technologies and future trend analysis, plus updated graphics and tables.

Between the lines: - The growth forecast suggests CAM is moving from a niche wellness category toward a more structured global healthcare market. - North America’s current lead reflects established wellness spending and regulatory clarity, while Asia-Pacific’s faster expected growth points to broader adoption across emerging health markets. - The emphasis on scientific validation and stricter oversight suggests the category is becoming more evidence-driven, not just consumer-driven.

What’s next: - The report expects the market to keep growing through 2030 as integrative care, digital delivery and preventive wellness gain traction. - Asia-Pacific’s growth rate will be a key region to watch over the forecast period. - Wider acceptance of evidence-based alternative practices could shape how CAM products and services are packaged, regulated and reimbursed. - The company is also promoting additional related market reports and analyst contact channels for buyers seeking deeper category coverage.