RevTek Capital backs Kickoff with second growth credit facility

RevTek Capital has provided a second growth credit facility to Kickoff, a digital health platform that offers insurance-covered fitness and nutrition coaching. The financing gives Kickoff more runway to expand its personalized care model without a traditional equity raise.

Why it matters: - Kickoff is trying to scale a consumer health model that combines one-on-one coaching with broad insurance coverage. - The financing gives the company more capital to hire, build product and expand without immediately diluting equity. - The deal highlights continued demand for debt financing among revenue-generating tech-enabled companies.

What happened: - RevTek Capital announced a second growth credit facility for its portfolio company, Kickoff. - The financing was disclosed in Phoenix on Sept. 11, 2026. - Kickoff operates as a digital health and wellness platform under EverFit Inc. - Kickoff pairs members with dual-certified Registered Dietitians and Personal Trainers for individualized nutrition and fitness coaching.

The details: - Kickoff serves customers through its website. - The platform says major insurance providers cover its services, including Aetna, Anthem, BlueCross BlueShield, Cigna, United Healthcare and more than 100 additional plans. - Kickoff reports that 91% of members say they feel better overall. - Kickoff reports that 74% of members report significant quality-of-life improvements. - Kickoff says 80% of weight-loss clients achieve their target weight. - Kickoff says 94% of clients pay $0 out of pocket, with the company handling insurance billing. - Kickoff says new members start with a matching quiz that pairs them with a coach. - Kickoff says coaches average about 10 years of experience. - The coaching team covers weight loss, cardiovascular health, strength training, sports nutrition, women’s health, postpartum recovery, marathon running and injury rehabilitation. - Coaches design individualized workout programs with step-by-step, video-guided instructions. - The platform provides nutrition guidance supported by AI-powered macro-tracking tools. - Members connect with coaches through weekly video calls and daily text check-ins. - The service integrates with popular wellness apps so coaches can monitor activity, nutrition and progress data. - Kickoff says there are no contracts, hidden fees or cancellation penalties. - John “Jack” Gardner, founder and CEO of Kickoff, said the new facility helps the company preserve equity while continuing to invest in talent and technology. - Scott Peters, CEO and founder of RevTek Capital, said Kickoff’s executive team has a strong strategic vision and a passion for excellence.

Between the lines: - The financing fits RevTek Capital’s focus on debt deals for companies with predictable recurring revenue. - Kickoff is positioning itself against generic fitness apps by emphasizing human coaching, insurance coverage and measurable outcomes. - The insurance-billing model lowers the out-of-pocket barrier for customers and may help support retention.

What's next: - Kickoff is expected to use the funding to support expansion of its coaching and technology platform. - RevTek Capital said it targets strategic debt financing for innovative companies with annual recurring revenue of $5 million to $75 million. - RevTek says its financing packages are customized and can close in as little as four weeks, with follow-on funding in 10 days or less. - More information is available from RevTek Capital and RevTek Capital on LinkedIn.